Why you should ‘follow through’ in your business

As I write this, Kyle Edmund is representing Great Britain (and himself) in the Semi – Finals of the Australian Open Tennis Championships.

 

As you read this, he may have made the final or not, (spoiler alert, he lost the first set).

 

The excitement surrounding his progress through the tournament has largely passed me by. Tennis is no longer the huge part of my life that it used to be.

Still, I take a small glow of satisfaction that I played a part in setting many aspiring players on the path to potential greatness.

 

I’ve been lucky enough to work with players with great potential, some who succeeded and some who didn’t.

 

One of things that you’ll hear coaches shout at players is to ‘follow through’.  If you don’t know; this is the path the racket takes after it has struck the ball.

 

Or after a ball has been kicked by a footballer, thrown by a baseball player, or struck by a golfer.  It applies to a boxer’s punch, a martial-artist’s kick and it applies to you.

 

You see, the follow-through is all about ‘maintaining momentum beyond the point of impact’. 

 

Why is this important?

 

Because, it ensures you’re still accelerating when you make contact.

 

Acceleration gives you control as well as power and accuracy.

 

The follow-through also means you’re not slowing down before impact, greatly increasing the chance of achieving the strike you want.

 

If you slow down before you reach the goal you want, you’ll lose momentum and you’ll wobble.

 

Great players (in any sport) don’t aim for the point of impact they want but for a point of impact beyond the ball.

 

The follow-through extends through the strike in the direction you want the ball to go and then continues until the energy dissipates, naturally.

 

Its not forced, It’s a continuation of the swing/punch/kick.

 

Great businesses do the same.  They aim beyond the point of success they want.

 

They set plans for 100 when 70 is enough.

 

They create momentum to take them past the goal they want to achieve each year, each month, each quarter.

 

This way, even if they do lose momentum, they reach the goal they want.


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