The fifteenth of August 2001 will always be a day I’ll remember. Picture the scene. I’m a tennis coach and preparing for another day. I’m sorting my kit, deciding what to wear, checking registers and eating on the go. Another regular morning. I do remember that it was scorching hot. The kind of hot that leads to […]
How do I retain existing customers?
You might know that I’m a big fan of spending time with Kay, my wife. We make a concerted effort every week to have, what we call, date night. Sometimes, it’s date hours, but that’s not the point. We consciously make an effort to plan it, schedule it and implement it. It’s really important to […]
‘Not All Is What It Seems’ — Why Your Own Internal Value Perception Could Be Letting You Down
Have you ever thought about how you perceive your own value? Value is an important concept in business. When you run your own business, you need to be aware of the value you’re offering others. However, if you don’t truly value yourselves and what you offer, too, you can fail. Offering others value starts with […]
How do I appropriately determine my business value?
Pricing strategy — it’s not all just about the numbers. That might seem hard to believe, but it’s true. It’s as much about how you value yourself and your business. Okay, so you have to get the numbers right, but if you don’t have a true, confident appreciation of your own value, you can get […]
