Ash is the founder of The Business Clubhouse, an award winning entrepreneur and speaker.   He's the host of the Winning at Business Podcast and Author of the Amazon No.1 best selling book, Hitting the Wall


"I tell myself I'm lucky every day; however, I'm reminded of the quote by "The Black Knight" Gary Player, one of the world's greatest golfers:

"The more I practice, the luckier I get".

There have been times in my life where the practice has been hard. There's been no winning, and simply turning up has been the only thing I've been able to do that day.

But, you persevere. And I did. And that practice has paid off.

With help, I've built a business that enables me to live a balanced, purposeful, fun life.

As a business owner myself, I've been through the highs and lows that you'll be experiencing.  I've enjoyed growing successful businesses and I've learnt a lot from the failures along the way.

I know what it takes. But, I also know how important it is to build a business that works for you and provides you with the life you want.  Not what everyone else thinks you should be doing but the way you want to run it."

One of the earliest lessons I learned is that everything is easier with a team.  I'm lucky to have one of the best to work with.

Hannah Illingworth, Business Manager and reality checker!


Hannah operates the day to day running of the business.   She makes sure Ash and his clients are where they are supposed to be and manages the nitty gritty detail (that Ash hates) so the business runs smoothly.

Hannah runs her own Virtual Assistant business, has a background in managing teams in difficult environments and is a musician in the Army Reserves.

Being a business owner, Army reservist (and Army wife) and mum to three kids isn't enough to keep her busy so she also is the proud mum of several cats!




You can find out more about Hannah here


Shirley Herron, Marketing, Membership manager and Accountability Coach

Shirley looks after The Business Clubhouse members.  She makes sure they get the most out of membership and runs the accountability coaching calls that are the backbone of The Business Clubhouse.

Shirley has a marketing background, has run several businesses (one of which she sold during lockdown) and passionate about the psychology of buying behaviour and drivers.

Shirley makes the most amazing cakes and is also a keen ice skater.  Something she practices with intensity and enjoyment.

Shirley also runs her own business helping business owners get to grips with their marketing strategy.

Someone has to keep Ash in check!
Someone has to keep Ash in check!