Josie and I are both big fans of The Killers and I’ve just managed to get hold of tickets to see them at Hyde Park this Summer.
I’ve just spent a ridiculous amount of money on three tickets to see a band play outside when it will probably be raining as it will be the middle of the summer.
Here’s the thing though.
I knew a few weeks back that they were going on sale so I set an alarm for 8.50 as the tickets went on sale at 9am so I was ready.
I had three screens ready and my finger poised over the refresh button for when the sales went live
The clock struck 9am and off I went.
“Tickets selling fast” the screen is screaming at me…
“Only 2% left” says one screen…
“6457 people are buying tickets for this event” says another…
“Shit” – me, not the screen…
Suddenly I’m in…
“You’re next in line to purchase tickets”
Feverishly I enter the quantity I want, hoping I don’t break my keyboard
Those 30 seconds felt like 30 minutes
“Enter you details to complete your purchase”
The screen is telling me I have six minutes left to complete my purchase – that’s about as long as it’s taken me to write this…
I’ve never typed so fast in my life!
“Congratulations – you’re going to see the Killers in Hyde Park!”.
Once I calmed down and registered how much I’d just spent on these tickets it dawned on me, what a brilliant process I’d been taken through.
There was no way I was going to miss out on these tickets. The feeling of anticipation and the sense of urgency that was created was a work of art.
I’m pretty switched on to these things and even though on one level I was aware I was being manipulated, I just didn’t care.
I wanted those tickets.
I queued for them.
Followed the process without questioning it.
Some might say I paid over the odds – the fact is that I didn’t once look at the price. I just tapped in the numbers into my keyboard and pressed enter.
The price didn’t matter.
What they have done here is fantastic. They’ve taken me and likely, thousands of others on a journey where the outcome for them is almost guaranteed.
And something to learn from…
P.S. If you’ve not read it, I highly recommend reading “Oversubscribed” by Daniel Priestley. Whoever was in charge of these ticket sales probably has!